The Cold, Hard Truth

• 94% of businesses say their customers won’t buy from them if their data is not protected. 

• 91% of organizations say they need to be doing more to reassure customers about how their data is being used with AI. 

• 38% of U.S. consumers use social media less often because of data privacy concerns.

• 7% of consumers are not confident that their personal data, such as social security numbers, health history and financial information, is private and not distributed without their knowledge. 

• 70% of companies increased their collection of personal consumer data over the past year.

• 46% of data breaches in 2024 involved Personally Identifiable Information (PII).

• An estimated 75% of the global population will be covered under modern privacy regulations by the end of 2024.

• 38% of respondents admitted to sharing sensitive information with AI without their employer’s knowledge.

• 52% of employees reported not receiving training on AI.

• 65% of people expressed concern about AI-related cybercrime.
  67% of Americans have little to no understanding of what companies do with the data collected about them.

• 77% of Americans have little to no understanding of what the government does with the data collected about them.